Western Union Business Solutions is pleased to announce a new strategic arrangement with Grass Roots, the world's leading provider of employee and customer engagement solutions

Posted On: May 14, 2015

Grass Roots, the world's leading provider of employee and customer engagement solutions, is delighted to announce a new strategic arrangement with Western Union Business Solutions.

This industry-leading arrangement expands Grass Roots’ extensive channel rewards program by providing cash incentives. By expanding its rewards program, Grass Roots is able to enhance the brand and market position of its clientele.

Simon Glendenning, Regional Divisional Director APAC, Western Union Business Solutions commented “The new market place, driven by digital commerce and changes in customer behaviour, allows anybody to buy anything, anywhere at any time, so businesses must reach out to their customers everywhere at all times. Channel partners have become a key conduit in reaching out to a broader customer base, and incentive programmes is key to driving the business results we endeavour. Our clients recognise this paradigm shift and we are pleased to be able to engage with Grass Roots Group to develop and provide solutions.“

Daniel Sherrington, General Manager of Grass Roots Asia Pacific is equally enthused about this opportunity, “Rebates across multiple markets and currencies in APAC has long been an extremely challenging and difficult solution to get around. For many companies, the process has been manual and more often a poor experience to the end customer due to the lengthy time to process rebates. The complex legal framework and lack of region-wide financial solutions has meant developing a true regional solution for Channel and Customer programs has been difficult. In this offering with Western Union, we now have a first class rebate solution for our channel and customer programs, as part of a broader reward offering. We are extremely excited and look forward to supporting multiple clients across the APAC region in their rebate needs.”



Notes to editors:

The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions.

Founded in the UK in 1980, we have offices in 15 countries throughout the world, and provide services in over 100 countries. Grass Roots is an affiliate of WPP.

Grass Roots Group companies have over 14,000 clients, including 41 of the FTSE 100, 104 of the FT Global 500.

Grass Roots in the UK has been listed in the 2007, 2008, 2009, 2010, 2012 and 2014 Sunday Times list of Best 100 companies to work for.

Four specialist divisions operate globally:
Employee Solutions
Customer Engagement
Promotions & Incentives
Meetings & Events

To find out more visit www.grassrootsgroup.com

For further information please contact:

Daniel Sherrington, General Manager
+65 8299 8640


Western Union Business Solutions enables companies of all sizes to send and receive cross-border payments and manage foreign exchange. With deep expertise in moving funds around the globe, access to over 135 currencies, and a global financial network spanning more than 200 countries and territories, we help companies spend less time managing international financial transactions and more time growing their businesses.

We have extensive experience working with clients in a variety of sectors, including import and export, wine and spirits, agriculture, mining, and non-profit. We also offer customized solutions for legal, financial and educational institutions.

Western Union Business Solutions is one of the world’s leading providers of cross-border business payments.

Western Union Business Solutions operates through locally licensed affiliates in more than 30 countries.


For further information please contact:

Dan Díaz
VP Global Corporate Communications
The Western Union Company
+1 (720) 332-5564 Office
+1 (303) 547-2347 Mobile

Category: Media Coverage


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